This article was forwarded to me by an associate.
I chuckled when I read it because I’m always asking agents, “Are you in the 21st century or are you a dinosaur?” Like it or not, if you are not using technology in the following ways:
- to promote yourself
- in your listing presentations
- when out with buyers by accessing the Internet in real time
- by having (and knowing how to use) a smart phone, and
- communicating (at least some of the time) via text messaging with your clients
…you are a dinosaur. I’m not suggesting one of the above I’m strongly suggesting all of the above!
I’m not surprised that the membership to NAR has dropped off since 2006. In the late 90’s into the early 2000’s everybody and their grandfather decided that getting a real estate license was their ticket to becoming a millionaire. Quite frankly, even the most incompetent of the incompetent could be successful — and they were, at least from an income perspective. It didn’t take any real skill. Of course, lawsuits were rampant but that’s a separate post. However, once the market changed and these overnight wonders realized that it wasn’t going to be a cake walk anymore and they’d really have to work is when we started to see the flood gates of attrition fly open.
Any organization that has a sales force of over a million people just speaks volumes to the frequency of incompetency. I encourage thousands to leave. In fact, if the truth were to be known, many agents have left real estate, they just haven’t left the office!
As always, I am interested in your comments. Please read the article and let me know your reaction.
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