In real estate, the spring market begins in January and from what I’m hearing the market is booming.
The above chart represents the challenges that real estate agents typically face during a listing presentation with a seller.
So I’m here to tell sellers, “Don’t shoot the messenger.”
What do I mean by that?
- Don’t hire a real estate agent based on what you want to hear.
- Hire an agent who can provide you with facts about the negative impact overpricing your property will have on your goal to sell.
- If you list with an agent who is willing to price your property above their suggested Range of Value, expect that agent, in 30 days or less, to call you and try to convince you to reduce the price of your property.
- Agents who list “overpriced” listings are only interested in getting a listing.
- Hire an agent who is interested in getting your property sold.
- Before you hire an agent check out their listings to see how many have price reductions on them.
It’s easy for a real estate agent to get a listing when they patronize the seller; tell them what they want to hear about the price; and ignore the risks of overpricing. It’s a professional who will walk away from a listing because they know that it is not in the best interest of a seller to position their property above market value.
Next week I’ll address Clutter!
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